In the New Zealand Boomer Dreams 2009 Study, New Zealand baby boomers were asked to use a seven-point scale to show how likely they were to focus their energies and invest their time over the next five to ten years, based on 65 different life choices.
The preservation of their vitality ranked very highly with New Zealand baby boomers, whose top-ranking choice was improving their fitness and health (91%). This choice was introduced in the New Zealand study and was not asked in the US study, following focus group comments that they saw good health as the key to being able to enjoy everything else life had to offer.
New Zealand boomers’ top ten list is:
Improving your fitness and health 91%**
Doing things you’ve always wanted to do 90%*
Reading more books 89%*
Having new adventures that are exciting and fun 88%*
Enjoying more leisure activities 88%**
Getting more out of life 87%*
Learning a new skill or hobby 84%*
Making new friends 83%*
Having enough money to get by 82%
Travelling and seeing the world 81%
Taking more control over your future 81%*
* appears on both top ten lists
** not asked in US study
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