Marketing Research applications
The baby boomer cohort is too large and diverse for the New Zealand Boomer Dreams Study 2009 to be directly applicable in marketing; however this study serves as a broad brushstroke social research indicator that can be used to inform more targeted marketing research. The traditional economic model of planning for the future of baby boomers suffered from the classic downfall of placing its research ladder against the wrong wall; while much of the research was robust, working in a flawed contextual framework meant that it was misleading and inaccurate. The New Zealand Boomer Dreams Study 2009 provides a behavioural contextual framework for further, more targeted research.
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